The Infomercial

Remember Ronco?

Come on, who wasn't tempted at two in the morning to buy one of those rotisseries?

The Veg-O-Matic, the Pocket Fisherman and, yes, even that spray-on hair stuff.

Original pitchman Ron Popeil was born into sales in New York City, but would introduce his products when he made the transition to television. He did so in Tampa, Fla.

Thus the infomercial was born in Tampa, although Popeil would air his first television spots elsewhere in the country. He produced his first ads on WFLA in 1963, according to Entrepreneur. Why Tampa? It was the only place Popeil could afford. A 60-second clip for what would become the versatile Ronco Spray Gun cost 500 dollars to make.

Popeil would blaze a trail for a new generation of salesmen, and would retire from the limelight just as a stocky guy with a beard was weaseling his way onto our airwaves.

Let's shout it together: "Billy Mays here!"

Early medical reports indicate OxiClean magnate Billy Mays died of heart disease at home on Sunday at age 50.

Mays lived in Tampa. He attended church in Tarpon Springs. Many of Mays' segments and spots were shot OmniComm Studios in Clearwater, and aired nationwide on the Discovery Channel's Pitchmen. Billy Mays was a Tampa Bay celebrity whose products will be forever found tucked into pantries and beneath countertops across the country.

This week Ron Popeil, 74, mourns the late contemporary infomercial king in an email released to the Tampa Liberal Examiner:

It has been a sad week already, and with Billy’s passing, the world has lost another gem. Billy mastered the art of the pitch with his warmth and amped-up energy. For those of us who grew up before him on the boardwalk and at the state fairs, Billy was the leader of the next generation of pitchmen. I’m sad to see his sale cut short. He was a teddy-bear and my thoughts are with his friends and family. It was a privilege to know you Billy!

"Billy realized that an eye-to-eye pitch has to be honest and salable to the core," Popeil tells Time in its July 13th issue.

"It was this skill -- along with verbal agility, stamina and likability -- that he used to get consumers to buy products they never knew they needed."

One could argue the infomercial was born in Tampa with Ron, and died in Tampa with Billy.

We'll remember Billy Mays as pitchman... but that's not all.

-P.F.