Billy Mays

Billy Mays is no longer here.

The infomercial icon, who flamboyantly showcased products like OxiClean and Orange Glo, died this morning, according to Tampa Police.

William Darrell Mays, Jr., who would have turned 51 next month, suffered a bump on the head during a landing at Tampa International Airport yesterday.

Upon his return from Philadelphia, Mays had tweeted: "Just had a close call landing in Tampa. The tires blew out upon landing. Stuck in the plane on the runway. You can always count on US Air."

It was his humor that never failed to provoke reaction; Mays would often inflame "Pitchmen" co-host Anthony Sullivan during show tapings for the Discovery Channel. The show airs Wednesdays at 10:00 p.m. A recent episode featured Mays dangling from a pirate ship near St. Petersburg's Pier while demonstrating the strength of a new product.

Mays would joke about his "hard head" to television crews following the flight. It's not clear what struck his head, or whether his death is connected to the blow.

Mays' wife, Deborah Wooley, told police she found Billy's body inside his Tampa home this morning. Police do not suspect a break-in or foul play.

The enthusiastic pitchman had been working on a book deal in New York earlier this month. He had just appeared on Tuesday's "Tonight Show with Conan O'Brien." And Mays had been scheduled to undergo hip replacement surgery -- his third -- tomorrow, per his Twitter entry.

"He's gone. I'm gonna be strong for him. Thank you for all the thoughts and prayers everyone," Mays' 22-year-old son, Billy III, tweeted this morning.